I created this animation for Transform Group while contracting for 5D Spectrum. The project was to create an animated looped video that is 20 seconds or under that would help promote this exciting new advertising firm. Transform Group is a new block-chain based full-service media company.
Using the Transform Group logo, I created an animation for Transform Group’s Corporate website homepage. I wanted to create an animated video that best conveyed their brand message as well as to capture my web audiences attention and help promote their new media service based on the block-chain platform. The process included creatively animating their logo and the various business services. Then I animated the copy that best conveyed the brand message. The animated video I created can be found below: